Music, musings and more from the mind of Ben Averch.

Tuesday, May 23, 2006

BEN AVERCH DELIVERS "WASHINGTON STATE"



FOR IMMEDIATE RELEASE:

BEN AVERCH DELIVERS "WASHINGTON STATE"
Artist's Debut Solo Album is Powerful Achievement

Seattle (May 24, 2006) – Seattle-based songwriter and multi-instrumentalist Ben Averch stands to build a devoted following in the rock community with his debut album, Washington State, from Automatic Earth Recordings. Featuring ten tracks, including the progressive riff rocker ‘In a Dream State’, the anthemic ‘Cloud Cover’ and the plush, evocative ‘A Chance for Me to Stay’, Washington State introduces Averch as an accomplished solo artist.

Formerly the guitarist/vocalist for Boston hard rock band Bison, Averch cut his performing teeth touring across the country during the mid-‘90s. In addition to serving as the frontman for Bison, Averch made a living delivering high-energy, passionate acoustic hard rock in Harvard Square, Cambridge as one of Boston’s premier street musicians. This period was marked by his recognition from Pearl Jam singer Eddie Vedder, who gave Averch a $50 tip in exchange for a Bison demo tape.

Washington State was recorded and mixed from August 2005 through April 2006 in Sammamish, Washington and was mastered by John McCaig at Panic Studios in Seattle. Produced, performed, recorded and mixed entirely by Averch, Washington State is a showcase of masterful songwriting, featuring complex arrangements that interweave driving hard rock and creamy, blended vocal harmonies. The album lyrics are thought provoking and highly visual, describing personal and spiritual growth, resplendent with the natural imagery of the Pacific Northwest. The album is distinguished by Averch’s remarkable melodies, universal lyrics, and powerful vocals layered over broad swaths of crunching, textural guitars, angular drumming and propulsive bass playing, forming an extraordinary and distinctive sound sure to find a place in the hearts of rock music fans.

"I wanted to create something that was autobiographical and universal at the same time," said Averch. "This record achieves what I set out to do – create a unique hard rock album that describes the possibilities in life that are open to each of us. The common thread through all the songs is the idea that every moment in life offers the chance for renewal and a new direction.”

For more information, including pictures, lyrics and commentary by the artist, please visit the Ben Averch Music Blog at http://averch.blogspot.com.

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